Arctic Word provides innovative communication solutions for forward-thinking Alaskan organizations, businesses and candidates looking to contribute to a strong, sustainable Alaska.
We start from your target audience’s point of view and craft compelling communications to help you build productive relationships with the people essential to your success.
Whether it’s customers, contributors, voters or shareholders, when we say what you mean, they hear what you mean.
Issue/Candidate Campaigns
Effective language is essential to a winning campaign. Mistakes in language can sink a campaign with the weight of insurmountable public misconceptions, misgivings and misunderstandings, while the right message can build the broad-based support candidates need to win.
The issues facing the public are complex, but the language necessary to sell your solutions can’t be. Arctic Word crafts your message with compelling language to resonate with your target audience and set your campaign above the competition. Our strategic campaign plans help you deliver that message to the right people at the right time in the right way so that it resonates with and motivates your target voters.
We deliver:
• Complete campaign plans
• Strategic message development
• Copywriting and copyediting
o Direct mail
o Print, radio and TV advertising
o Fundraising communications
o Website and email communications
• Media writing and strategies
o Press releases
o Editorial and opinion pieces
o Earned media strategies
• Speechwriting
• Crisis communications
• Integrated communication solutions
The issues facing the public are complex, but the language necessary to sell your solutions can’t be. Arctic Word crafts your message with compelling language to resonate with your target audience and set your campaign above the competition. Our strategic campaign plans help you deliver that message to the right people at the right time in the right way so that it resonates with and motivates your target voters.
We deliver:
• Complete campaign plans
• Strategic message development
• Copywriting and copyediting
o Direct mail
o Print, radio and TV advertising
o Fundraising communications
o Website and email communications
• Media writing and strategies
o Press releases
o Editorial and opinion pieces
o Earned media strategies
• Speechwriting
• Crisis communications
• Integrated communication solutions
Non-profit Solutions
We understand that not-for-profit does not mean not-for-results. If your organization demands big results from limited resources, then your message has to be clear and compelling.
Effective words cost no more to print, type or say than any others, but the right language delivered the right way has a much more productive impact on those who read and hear it. Arctic Word not only provides your organization with compelling messages that will resonate with your members, donors and other target audiences, but we also craft creative communications strategies to squeeze the most from your limited dollars.
We deliver:
• Copywriting and copyediting
o Direct mail
o Print, radio and TV advertising
o Fundraising communications
o Website and email communications
o Annual reports and other member communications
• Grant writing
• Strategic message development
• Media writing and strategies
o Press releases
o Editorial and opinion pieces
o Earned media strategies
Effective words cost no more to print, type or say than any others, but the right language delivered the right way has a much more productive impact on those who read and hear it. Arctic Word not only provides your organization with compelling messages that will resonate with your members, donors and other target audiences, but we also craft creative communications strategies to squeeze the most from your limited dollars.
We deliver:
• Copywriting and copyediting
o Direct mail
o Print, radio and TV advertising
o Fundraising communications
o Website and email communications
o Annual reports and other member communications
• Grant writing
• Strategic message development
• Media writing and strategies
o Press releases
o Editorial and opinion pieces
o Earned media strategies
Business Solutions
Arctic Word delivers innovative communication and marketing strategies for Alaskan businesses looking to contribute to a strong, sustainable Alaska. Our customer-centered solutions will help your business develop loyal and profitable relationships with new and existing customers.
We create integrated marketing strategies that will position your business and your brands for maximum competitive advantage in the Alaska, LOHAS and inbound tourism markets. Our well-crafted messages and custom marketing strategies will build your sales team’s confidence and ensure that your business is connecting to the right people in the right way.
Marketing Solutions:
• Strategic marketing plans
• Advertising/promotional material copy and design
• Google AdWords
• Direct Marketing/Customer Relationship Mgmt (CRM)
Message Solutions:
• Copywriting and copyediting
• Websites
• Business letters
• Annual reports
• Promotional materials
• Sales presentations
• Media strategies and action
• Crisis communications
• Communications review and strategy assessments
• Corporate identity
We create integrated marketing strategies that will position your business and your brands for maximum competitive advantage in the Alaska, LOHAS and inbound tourism markets. Our well-crafted messages and custom marketing strategies will build your sales team’s confidence and ensure that your business is connecting to the right people in the right way.
Marketing Solutions:
• Strategic marketing plans
• Advertising/promotional material copy and design
• Google AdWords
• Direct Marketing/Customer Relationship Mgmt (CRM)
Message Solutions:
• Copywriting and copyediting
• Websites
• Business letters
• Annual reports
• Promotional materials
• Sales presentations
• Media strategies and action
• Crisis communications
• Communications review and strategy assessments
• Corporate identity
About Us
Like the Arctic, the business, political and social environments in which our clients operate are often as harsh as they are rewarding. Precision communication and a solid understanding of our surroundings are essential to thrive in these environments. Because of this, Arctic Word is committed to delivering communications that are clean and clear, just like the arctic air.
Mission Statement
Arctic Word will compel target audiences to embrace Alaskan candidates, organizations and small businesses looking to contribute to a strong, sustainable Alaska. We will deliver creative, compelling and effective communication and marketing solutions to help our clients build productive relationships with the people they serve. We will always be responsive to our clients' demands and will consistently provide top quality work on time and within budget.
Experience
Mark Gnadt earned a degree in advertising from University of North Carolina at Chapel Hill’s School of Journalism and Mass Communication in 1997. He has managed and advised multiple political candidate and issue campaigns in Alaska,worked as a legislative aide to a high-ranking and well-respected state legislator, and has directed communications for a high profile non-profit.
He directed the marketing department of a Southeast Alaska tourism organization where he worked with national media and local and international businesses and developed an effective internet marketing campaign to promote tourism to the region. Mark has consulted Alaska Native groups on media efforts and developed and taught marketing and public relations courses for a small Alaska college.
By combining imaginative and innovative communication strategies and over ten years experience listening to individuals and groups that contribute, vote and purchase, Mark has compiled a proven record of positive results for his clients.
Mission Statement
Arctic Word will compel target audiences to embrace Alaskan candidates, organizations and small businesses looking to contribute to a strong, sustainable Alaska. We will deliver creative, compelling and effective communication and marketing solutions to help our clients build productive relationships with the people they serve. We will always be responsive to our clients' demands and will consistently provide top quality work on time and within budget.
Experience
Mark Gnadt earned a degree in advertising from University of North Carolina at Chapel Hill’s School of Journalism and Mass Communication in 1997. He has managed and advised multiple political candidate and issue campaigns in Alaska,worked as a legislative aide to a high-ranking and well-respected state legislator, and has directed communications for a high profile non-profit.
He directed the marketing department of a Southeast Alaska tourism organization where he worked with national media and local and international businesses and developed an effective internet marketing campaign to promote tourism to the region. Mark has consulted Alaska Native groups on media efforts and developed and taught marketing and public relations courses for a small Alaska college.
By combining imaginative and innovative communication strategies and over ten years experience listening to individuals and groups that contribute, vote and purchase, Mark has compiled a proven record of positive results for his clients.
Contact Us
Mark Gnadt
mark.gnadt@gmail.com
Arctic Word Strategic Communications
909 Goldbelt Avenue
Juneau, Alaska 99801
Phone: 907.209.7006
mark.gnadt@gmail.com
Arctic Word Strategic Communications
909 Goldbelt Avenue
Juneau, Alaska 99801
Phone: 907.209.7006
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